Web Design & Development Services
eCommerce
Getting people to buy from your website is not just about slapping on a basket and checkout. It’s about ease of use, the ability to find the desired items and - most of all - promoting trust.
Trust
While a large number of people regularly shop online, many more still resist the urge due to fears over security. They are concerned that the sites they buy from are unreliable or that their credit card numbers will be stolen.
Promoting trust is one of the key issues to creating conversions i.e. turning visitors into purchasers.
Simple things can easily dissuade a customer: a change in the look of the site, lack of explanation about how the payment system works, lack of terms and conditions, etcetera.
We make sure you have everything you need to assure your customers that buying from you is safe.
Flow
The art to creating conversions is managing your site’s flow. Don’t create barriers to impede purchases. Keep your site and catalogue navigation seperate and distinct. Make sure the basket is prominently located. Create a print-and-mail form so you can accept cheques. Only require the personal details at the last moment. Provide a log in system so customers can track purchases.
The more comfortable and confident you make your visitors, the more likely they will become customers.
Getting the flow right is about knowledge of conventions and expectations and applying experience. At Destroy All Monsters we have both so your site will be easy to navigate and buy from.
Payment Systems
There are many ways you can start accepting payments online. There are cheap and simple solutions like PayPal and fully automated payment gateways such as WorldPay. If you are currently able to take credit card orders then you could use a secure email facility where you receive credit card details via secure encrypted emails.
Whatever way you want to do it, you can start reaching a wider customer base by setting up an online shop. Today the UK, tomorrow Europe. Soon enough the World will seem too small.