Web Design & Development Services
HTML Emails
If you’re going to wage an HTML email campaign then you need to do it right. There’s a fine line between marketing mails and spam and it’s not one you want to cross. HTML emails are best used in conjunction with a supporting system on your website. After all, getting your name out there and driving traffic to your site is what it’s all about.
Doing It Right
Ideally, an HTML email should be backed up by an archive on your website along with automated systems allowing subscription and unsubscription from the service. This allows your target audience to access your content even if they have HTML deactivated and only see a link to the site instead of the email in all its glory. We can provide these services.
It’s also useful to view stats on who’s subscribed, how many of them read your mail and what percentage went on to visit your website. After all, what’s the point in an email campaign if you have no idea how successful it is?
Testing
We ensure that your mails are tested in a variety of mail clients and webmail interfaces to ensure that they look consistent across different platforms. We’ll also go to great lengths to ensure that your emails will still look good when forwarded. Please note though that depending on how it’s configured Outlook sometimes mangles forwarded emails so this is not always possible.
Keep Your Clients Updated
HTML email campaigns are best used to keep current subscribers informed regarding news and developments at your company. Unsolicited mail is spam and could potentially cause legal problems. Only send your emails to customers who have signed up for them.
Great content is the best way to make sure your email is circulated far and wide. Make the content useful, informative and infectious and your subscribers will do all the work of forwarding it and finding new subscribers for you.
If you want to wage a winning campaign, get in touch with us so we can help plan your strategy.